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Wednesday, 24 January 2018

Facebook's news trust survey comprises just two questions


A survey used by Facebook to determine how much prominence to give to different news publishers consists of just two brief questions.
The first asks whether a user recognises the websites displayed.
The second asks whether the user trusts them on a five-point scale ranging from "not at all" to "entirely".
Some journalists have complained that the questions over-simplify matters, but the social network has said it will combine the results with other data.
"Trust is one among many signals," the firm's head of news feed, Adam Mosseri, tweeted.
"[It] only applies for publishers for which we have enough data, so it doesn't yet [affect] most publishers.




"I understand that some people may baulk at how simple a survey is, but complicated surveys can be confusing and bias-signal, and meaningful patterns can emerge from broad surveys," he added.

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